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Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

  Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester with raised dots — “nobbs” — formed from an adhesive on both sides of the shoelace. These nobbs create consistent tension throughout the lace stopping knots from coming undone and creating a more comfortable fit.  The nobbs are strategically placed throughout the shoelace to reduce the amount of slippage between the eyelets, which is the most common reason why shoes come untied. A study done at UC-Berkeley revealed that when running, feet hit the ground seven times greater than the...

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