News — Madison
Fitchburg-based Nobbits USA with its innovative design for shoelaces and Minneapolis-based Otrafy for its online platform aimed at food processors and producers tied for the judges’ top prize. Nobbits shoelaces feature raised bumps on the laces to lock them into the desired tightness and prevent the shoes from coming untied, which could lead to injuries, according to presenter Justin Hajny. “We view the score as an indication that the judges believe that Nobbits Shoelaces could make an impact in the marketplace and be a viable asset to the Wisconsin business community,” chief brand officer Jerlando Jackson said. “The exposure is timely and...