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Testimonials

"As an AD and coach who has tied countless pairs of young student-athletes' shoes, I view Nobbits as a fantastic tool in keeping footwear secure on our student-athletes' feet, keeping them safe and engaged in activity."

Athletic Director, Physical Education Department Chair

"I have been an avid runner for 30 years. Each year I took at least one tumble -- tripping over an undone shoelace that I hadn't noticed. Nobbits shoelaces have come to my rescue. Since I have been wearing them I have not been caught off guard by undone shoelaces, and I have stayed on my feet! I'm a big fan."

Sue Shapcott, Owner Change Golf instruction

"... They work great on my shoes, they never come undone like my old shoe laces would do. Thank you for introducing me to these great shoelaces. Every healthcare worker needs these."

Margarita P.

"Nobbits laces are a combination of style and functionality"

Margaret J.

What's New

Nobbits Pop-Up Shop on State Street

Nobbits Pop-Up Shop on State Street

The Culture Collectives Pop-Up Shops are now open on State Street! Eleven vendors were selected to pop-up their businesses in...

2 Madison-area startups, 1 from Minnesota, win prizes in state business competition

2 Madison-area startups, 1 from Minnesota, win prizes in state business competition

Fitchburg-based Nobbits USA with its innovative design for shoelaces and Minneapolis-based Otrafy for its online platform aimed at food processors and producers...

Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

  Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester...

Nobbits Pop-Up Shop on State Street

Nobbits Pop-Up Shop on State Street

The Culture Collectives Pop-Up Shops are now open on State Street! Eleven vendors were selected to pop-up their businesses in...

2 Madison-area startups, 1 from Minnesota, win prizes in state business competition

2 Madison-area startups, 1 from Minnesota, win prizes in state business competition

Fitchburg-based Nobbits USA with its innovative design for shoelaces and Minneapolis-based Otrafy for its online platform aimed at food processors and producers...

Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

Nobbits hopes to “tie up” the market for specialized shoelaces by Wisbusiness.com

  Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester...

Nobbits, USA Inks First Professional League Agreement with Height Athletics Association

Nobbits, USA Inks First Professional League Agreement with Height Athletics Association

July 17, 2020 Height Athletics Association (HAA), whose core principles are “Christian, Community, and Culture” is adding “Safety and Security”...

Nobbits Mentioned in In Business Madison

Nobbits Mentioned in In Business Madison

July 17, 2020 IBMadison.com is the digital product of In Business magazine, the premier business-to-business publication in the Greater Madison region. The publication...

Nobbits Featured on WisBusiness.com

Nobbits Featured on WisBusiness.com

July 17, 2020 WisBusiness.com covers economic development and the latest news from companies across Wisconsin, both big and small.  Our...

Nobbits, USA Inks First Professional League Agreement with Height Athletics Association

Nobbits, USA Inks First Professional League Agreement with Height Athletics Association

July 17, 2020 Height Athletics Association (HAA), whose core principles are “Christian, Community, and Culture” is adding “Safety and Security”...

Nobbits Mentioned in In Business Madison

Nobbits Mentioned in In Business Madison

July 17, 2020 IBMadison.com is the digital product of In Business magazine, the premier business-to-business publication in the Greater Madison region. The publication...

Nobbits Featured on WisBusiness.com

Nobbits Featured on WisBusiness.com

July 17, 2020 WisBusiness.com covers economic development and the latest news from companies across Wisconsin, both big and small.  Our...