Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester with raised dots — “nobbs” — formed from an adhesive on both sides of the shoelace. These nobbs create consistent tension throughout the lace stopping knots from coming undone and creating a more comfortable fit. The nobbs are strategically placed throughout the shoelace to reduce the amount of slippage between the eyelets, which is the most common reason why shoes come untied. A study done at UC-Berkeley revealed that when running, feet hit the ground seven times greater than the...
From Denmark to DeForest, 55 entries advance in 2021 Wisconsin Governor’s Business Plan Contest MADISON – Fifty-five entries from 31 communities have advanced to the semi-final round of the 18th annual Wisconsin Governor’s Business Plan Contest, contest producers announced. The contestants were selected from a field of more than 250 qualified first-round entries by an independent panel of almost 80 judges organized through the Wisconsin Technology Council and its programs, the Tech Council Innovation Network and the Tech Council Investor Networks. The semi-finalists are spread among four broad categories: advanced manufacturing (13), business services (15), information technology (14) and life sciences (13). Those 55 plans also...
July 17, 2020 WisBusiness.com covers economic development and the latest news from companies across Wisconsin, both big and small. Our products are made from 100% high quality materials in our manufacturing facility in Madison, Wisconsin. Read the feature here: https://www.wisbusiness.com/2020/nobbits-usa-llc-announces-global-launch-of-innovative-shoelace-technology/
July 17, 2020 IBMadison.com is the digital product of In Business magazine, the premier business-to-business publication in the Greater Madison region. The publication covers the companies and people shaping the business community, provides interview-style reporting on best industry business practices, and profiles new businesses in the marketplace. View the piece here: https://www.ibmadison.com/fitchburg-company-creates-redesigned-shoelace/